Our team from Digital Brand Makeover had the privilege of being a part of the Texas Wine and Grape Growers Association’s annual conference last month in Grapevine. And true to their name, there was lots of delicious Texas wine to be sampled. All makes and models were served and enjoyed by grape growers, winemakers, vendors and surely a party crasher or two. What’s amazing to me is that every bottle of wine has a story, and a past which inspires many questions. Not the least of which is, ‘who made this wine?’
Believe it or not, it’s never a simple answer. Now before I get into trouble by venturing into waters much too deep for my relative shallow education in wine, let me state that I am sure that the correct answer is whoever’s name is on the bottle. However, I have learned this week that it takes a near army of people to put that delicious Texas Cabernet into your bag after you have finally tasted ‘the one.’
Turning grapes into wine involves quite a few folks that, as a consumer, I just haven’t really considered. Like the fact that good wine has to age in high quality barrels built by craftsmen. Corks and bottles actually affect the taste and experience. And who doesn’t want to drink a bottle with a really great label!
Yet, it is still the grape grower and the winemaker who must work together to create wine that is ready for a bottle.
Someone has to grow those juicy Texas grapes. And that happens all over the state from grape growers new and old. I met several young farmers this week excited about the possibilities of farming new crops and delivering Texas Grapes to Texas Wineries.
Then of course come the wine makers, and Texas is loaded with some of the best the world has to offer. And boy is there ever variety. Whatever your style, speed and taste, someone in Texas has produced a bottle that’s just right for you.
Winemakers like Paul Bonarrigo, founder of Messina Hof Winery in Grapevine, rely on a network of grape growers. “They’re a part of our family,” says Paul. “They’re an integral part of what we’re doing. Our philosophy has always been – you can’t make Texas wine without Texas grape growers.” And as new wineries get ready to open across the state, the demand for Texas grapes is on the rise. That will demand an increasing need to work together, which is why an event like the TWGGA Annual Conference is invaluable.
“You know that same philosophy has been with the TWGGA organization which I’ve been the president of,” says Paul. “My philosophy has always been, keep the growers and keep the wineries in the same organization.”
So the short answer to the question of who made this wine is ‘Texans.’ But it’s more. The answer is that Texas wine is made by Texans with a passion to share great wine. People all over the state, honing their craft and putting their best into each sip. And the best part is that you can really taste the love. No wonder the Texas Wine industry is on a super-sonic ascent.
So a big thanks to the untold number of people who made this weekend special – each and every Texan who made all this delicious wine possible!
– Guest Blogger Travis Matheny from Digital Brand Makeover