Texas Wines, Texas Bold Campaign Assets
Texas Wines, Texas Bold is the marketing campaign for the Texas wine industry. Aimed to increase consumer awareness and consumption of Texas wine, the campaign takes all the “big and bold” truths, myths, and urban legends about Texas and weaves them into Texas wine narratives. Fun, quirky, and tongue-in-cheek videos shine like the Texas Star—Deep in the Heart of Texas.
The Texas Wines, Texas Bold campaign materials are open for anyone to use. Each user is required to agree to the terms and conditions by completing the licensure agreement.
Users are encouraged to use the Texas Wines, Texas Bold video assets in their own branding and marketing. Promote your brand and the Texas wine industry via your social media channels, emails, wine clubs, website, events, and tasting rooms.





