Total Output: The wine industry generates $20.35 billion in total economic activity in the State of Texas, dramatically illustrating that wine is the ultimate value-added beverage. The broader economic impact flows throughout the state, generating business for firms seemingly unrelated to the wine industry. Real people, with real jobs, working in industries as varied as farming, banking, accounting, manufacturing, packaging, transportation, printing, and advertising depend on the wine industry for their livelihoods.
State Reach: The Texas wine industry includes a total of 443 wine producers as well as 1,474 acres of vineyards.
Job Creation: The Texas wine industry directly employs as many as 75,948 people and generates an additional 28,057 jobs in supplier and ancillary industries, which supply goods and services to the industry, and whose sales depend on the wine industry’s economic activity. Ultimately, 141,235 jobs are created and supported by the wine industry.
Wage Generation: The Texas wine industry provides good jobs, paying an average of $48,900 in annual wages and benefits. The total wages generated by direct, indirect, and induced economic activity driven by the wine industry are $6.91 billion.
Tourist Activity: The Texas wine industry is a major magnet for tourists and tourism-driven expenses. Texas’ “wine country” regions generates 2.02 million tourist visits and $685.86 million in annual tourism expenditures, benefiting local economies and tax bases.
Tax Revenues: The Texas wine industry generates sizeable tax revenues on the local, state, and national levels. In 2022, the industry will pay nearly $387.30 million in state and local taxes, and $1.01 billion in federal taxes for a total of $1.4 billion. In addition, the industry generates approximately $60.46 million federal consumption taxes and $726.25 million in state consumption taxes which include excise and sales taxes.
Throughout this study, the winery count refers to the number of winery facilities. A single winery may have multiple facilities throughout the state or country. Each of these facilities is included in the winery count.
Source: 2022 Economic Report on Wine prepared by John Dunham & Associates, New York