Texas Wines, Texas Bold

Texas Wines, Texas Bold  is a new marketing campaign for the Texas wine industry. Aimed to increase consumer awareness and consumption of Texas wine, the campaign takes all the ‘big and bold’ truths, myths, and urban legends about Texas and weaves them into Texas wine narratives. Fun, quirky, and tongue in cheek videos shine like the Texas Star – Deep in the Heart of Texas.

Campaign Plan & Recommendations
Campaign Video Timelines
Campaign Contributors THANK YOU
Instructions to Access Materials